The RCGRP is a public relations consultancy with great ideas, a passion for writing and frequenting the local scene. We wanted to create something basic and functional that could be borderline hated, but more importantly, loved and appreciated by us.
The icon’s form is an exercise in complex simplicity. At larger sizes looking like an anatomical heart, and a punctuation mark as it is reduced in size.
We pared the name down to the basic elements RCGRP and dropped the punctuation for brevity. RCGRP sounds more badass than “The R.C. Group.”
