Are design studios notorious for neglecting their own brands? Of course! They are not paid to be self-serving; but Level Seattle is a studio that values the origins in craft, no matter the output.
The Logotype has been hand-drawn, traced, re-traced, and re-traced again to get where it is. Reworked until it reaches that “love at first sight” stage and stays that way.
We incorporated the mark of a Swedish school of craft, Kosta Glasburk, as it relates to our views on design. Replacing the typical space of the copyright or registered trademark, the symbol illuminates Level’s priorities. A subtle reminder that design should always be craft.
The website is built on a powerful Django framework that shows off the screen as a digital element, rather than mimic the feel of the logo. The old farming phrase “you dig where you stand” comes to mind, but in this case, we used a rather large shovel.
