I’m enamored with this relatively new brand, Best Made Company. They make astonishingly attractive axes, and to boot, they treat it very much like a fashion line with seasonal releases.

What I can identify with most in the brand is the boyscout influence. The red x: taken directly from the first aid merit badge and they don’t try to hide that. It’s bold, and even smarter, simple like the tool. They could definitely go a lot further, but they’ve got a good foundation with type and iconography. Some of the line art used reminds me of the knott tying diagrams in the older scout manuals. That’s just me though.

It’s a very practical tool and even more surprising brand; definitely the luxury brand of the axe world. Best Made Co. Axes. Love the gestalt.