While reading an article in MARK, issue 15, I became interested in this concept of “the new real.” Philipp Schaerer shared thoughts on his concept of real as it applied to non-existent architecture. Buildings that didn’t exist, realized with some handy digital techniques, but not trying excessively hard to pass for believable. Looking into his work, real becomes more and more like a design element.

Schaerer’s interpretation of a floor, architectural body and skins are very convincing. Real people, real vegetation, existing textures are combined into this scenery that is just an interpretation; like an architectural photo. A ceiling is not necessarily a thing, it can be taken as a concept. A ceiling itself makes a boring photo. The idea of a ceiling makes a more interesting photo and does not have to be real. I think this is a liberty any creative can take with their work.

Real is a very serious element and I look forward to exploring its effects in graphic design and renderings. It can be the difference between memorable or accepted –> mundane –> forgotten.